When you are looking to brand a business, you need to begin by registering a trademark. A trademark is essentially a sign, design or unique expression that is recognisable. Through the use of trademark registration, you can be sure that other businesses or individuals do not use your trademark without your consent. Protection for your brand is what you can expect if your trademark becomes legally registered. However, it is important for you to be aware of the most helpful tips that are designed to make the process of registering your trademark simpler.
It is important for you to be sure that your trademark is completely unique before you apply for registration. Once you pay the registration fee for your trademark, it will not be refunded no matter what the outcome of your registration filing is. This means that even if you are denied registration for your trademark, you will still be assessed the fee. You need to know that your trademark is completely unique before you file, because this is the most common reason why registration is denied. Doing a trademark search is the most effective way to ensure that your trademark is original and distinguishable. A trademark lawyer is the professional that is most qualified to perform a trademark search and give you access to results that are accurate.
You will be required to prepare a clear representation of your trademark upon filing. This means that a trademark can be in any type, but it needs to be clearly identified. You might choose to register a trademark that is a logo or a slogan, but all parts of the trademark need to be included in the representation that will be submitted when you apply for registration. You will also be required to select a class number that correlates with the classification of the goods or services that you will provide under the use of this trademark. A trademark lawyer has the experience and knowledge that is required to accurately assess a class number to the services and goods provided by your business to ensure that your trademark application is submitted correctly.
Once you submit the application for registering your trademark, you will be notified if you have been approved or denied. Once you have been approved, it is up to you to police the use of your trademark and to make sure that other businesses are not using your trademark in any way.